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Marketing Strategy Loves Business Strategy
“…..The most successful organisations do the following things: They have a shared vision that provides a sense of purpose for employees, they achieve alignment between business units (vertically and horizontally), their business strategy becomes a framework to deliver decisions, their business strategy is integrated with efficient resource allocation, their business strategy is well-communicated and provides…… Read more
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Brands are out and customer relationships are in.
Customer relationships are being more valued than ever and brands are being valued a lot less than they used to. http://www.marketingmagazine.co.uk/article/1343189/brands-out-customer-relationships Read more
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Doing away with Customer Service scripts
Customers today are looking for genuine customer service, for the authentic customer experience of one human being assisting another. http://www.nextiva.com/voip/doing-away-with-customer-service-scripts.html Source: Nextiva.com Read more
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10 reasons people don’t care about your content
10 Reasons people don’t care about your content. Read more
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Ten Work from Home Options
Ten Work from Home Options Due to a lack of experience, many startups endure the misfortune of failure — if they launch at all. Be sure to not add to their tales of disaster. Here are 10 startup mistakes to avoid at all cost. Read more
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Don’t make these 10 start up mistakes.
Don’t make these 10 start up mistakes. Due to a lack of experience, many startups endure the misfortune of failure — if they launch at all. Be sure to not add to their tales of disaster. Here are 10 startup mistakes to avoid at all cost. Read more