Marketing Strategy Loves Business Strategy

“…..The most successful organisations do the following things:

  • They have a shared vision that provides a sense of purpose for employees,
  • they achieve alignment between business units (vertically and horizontally),
  • their business strategy becomes a framework to deliver decisions,
  • their business strategy is integrated with efficient resource allocation,
  • their business strategy is well-communicated and provides direction to other stakeholders, and
  • their business strategy enables marketing plans to focus on both customer acquisition and customer retention.”

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