“…..The most successful organisations do the following things:
- They have a shared vision that provides a sense of purpose for employees,
- they achieve alignment between business units (vertically and horizontally),
- their business strategy becomes a framework to deliver decisions,
- their business strategy is integrated with efficient resource allocation,
- their business strategy is well-communicated and provides direction to other stakeholders, and
- their business strategy enables marketing plans to focus on both customer acquisition and customer retention.”
Read more here:
Source: https://www.marketingmag.com.au/hubs-c/c-suite-agenda-marketing-strategy-loves-business-strategy/
Jerry Penny - The Marketing Coach 