The Marketing Coach

Hi and welcome to the home of Jerry Penny, The Marketing Coach. I am like your conduit between you and your VA (Virtual Assistant) or you and your Digital Marketing team.

I am Jerry, and I have been working in small business marketing for more than 24 years, and it is my passion to help small businesses succeed and help out in the areas where they just don’t have the time or the expertise.

I get marketing! I have lived and breathed all aspects of it since the turn of the century! I know right, I am that old.  When you engage my services, you are getting a cheerleader on your team, to help you along the windy and bumpy road that is marketing your business.

The core of my business is coaching. You have to start with the right foundations to get your marketing right.  I then offer my offspring of services which include videos, podcast, social media content, blogs etc. You name it, we do it, or we can find someone to help you do it.

From small to large jobs, and even jobs charged by the minute, I offer an affordable option for small businesses wanting to outsource to someone who they can trust.

Whether you need help with your social media management and content, online communications, business start-up, marketing strategy and collateral, then this is your one stop shop.

See all my links to book in for any of our services at my LinkTree Account.

The first 20 pieces of content to make!

When we get together I am going to ask you about a whole bunch of things that you have done in the past, what has worked, what hasn’t worked. Or perhaps you haven’t ever done any marketing – that is fine, we can start a fresh as well.

After we sort out a few marketing foundations, I start to get you to talk about the TOP 10 FAQs in your business and your TOP 10 NEED TO KNOWS.  Why are these so important?

1. 1. Because if people are Googling questions – even questions that mean seem absurd to you, but if your site has that answer and no one else does, then BAM! They’re going to find you.
   2. The more questions you can answer – sometimes even if you are talking about something you don’t do, the more Google will find you, and the more potential customers can find you.
   3. Your FAQs will not only become written, they will also be recorded as short videos. And once you have videos, you can make audio files – if they suit it, or you can flesh out the content into larger pieces of content, such as Blogs, articles or Podcasts.
   4. You Don’t Know, What You Don’t Know. People don’t know, what they don’t know. Hence you need to tell them your NEED TO KNOWS! What is it about your business that makes it unique? What are you dying to tell your potential customers that you do, but they would never think to Google that thing?
   5. Short format content like starting with your FAQs and Need To Knows, is a great starting point for you making short content on social media too. 20 is just the starting point. Believe me, when we start making a list, it just keeps getting bigger and bigger, and before you know it, you have all of your content ideas planned for a year – or more!

Video Marketing at your service

Whether you need a promotional video made with your existing footage and pictures, or you need filming done for you, our video side of the business, Nurture Queen Videos has got you covered for all your video marketing needs.

We make videos for socials, Reels, shorts, YouTube, Vimeo, TikTok, Video Advertising, LinkedIn, Online Courses, presentations, webinars etc. We have a team of experts at our fingertips to help you with all of your Videography, video editing and video marketing strategy you need.  Need to turn your videos into advertising, or add it to your Email Marketing?  Not a problem, we have you covered there too.

Podcast & Video Editing

Have you got video you’d love to turn into a podcast? Or just audio files that need to be edited and turned into a podcast? Always wanted to start a podcast, but don’t where to start?  Do you have an EBook you’d love to turn into a short video and podcast series?  There are so many options available to you to make content that will attract and convert.

Just remember a podcast doesn’t have to be a weekly or even monthly commitment. It can be a simple short series that you can share to your audience in an email sequence.

An example of this is a business coach who had a short E-Book that was 7 short chapters.  He turned these words into some simple videos, but also a small podcast series, and Voila, he had his content in three forms of media – appeasing to all the types of learners.  He could then fed these short episodes out on an email drop campaign and his mailing list has the choice as to listen, watch or read.

After consuming this information over a few days or weeks, you have probably earned enough credibility to start building your Know, Like and Trust factor with the new person on your mailing list, leading to a much higher likelihood of the new contact making contact with you!

Need video advertising?

Not a problem our expert Google & FB Ads guru will sort out your advertising to go with your video.

Need a new website? SEO? Google Ads? Facebook Ads? Mail Chimp newsletter?

Not a problem! Our trusted website, mail and Ad partners will help you out.

Relationship Marketing & Customer Service Strategy Session

Does your small business need a relationship/appreciation marketing strategy session? Like to know how to improve what you are doing, and ideas on where to add to?

Starting at $247 for a one-on-one consultation I will sit with you at your business, or a convenient location and discuss with you what strategies you already have in place and where you could improve on communication with your customers, then provide you with a 6-12 month plan of attack in Customer Service and Relationship Marketing, then we will tackle the next 6-12 months.

If customers are the life line of your business, then this audit could be the way to go. Book in for one today, as spots for these audits are limited. Ongoing monthly packages of support are also available, prices on request.